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Born in 1976 in Montevideo, Uruguay
Lives and works in Madrid, Spain

Article

Martín Sastre

Strongly influenced by the cinema and audio-visual media, Martín Sastre demythologizes the various models, clichés, and icons of consumer society from a Latin American perspective in a globalized world.

Availing himself of the creative and advertising strategies generated by globalization, Sastre brings sarcasm and humor to bear on his penetrating critique of the mass media, which are both starting point and catalyst for his videos. His commitment is clear as he questions the norms that underlie a complex mesh of relations, both in art and in life, and which construct the differences imposed by economic power centers of various kinds. The work as a whole is the fruit of the artist’s fantasy: he appears as various flamboyant characters, all baulking at their role in a world shot through with contradictions.

In Videoart: The Iberoamerican Legend, Sastre uses real-world images, scenes from American blockbuster movies and a range of youth-culture and pop icons. The artist himself plays the part of a sinister master of ceremonies, who introduces viewers to a very special History of Art. Underpinning the work is the idea that Latin American artists could furnish a new artistic power center, to take the place of the hegemony of North America as the latter self-destructs and goes bankrupt. To this end the piece analyzes the various discourses employed by these artistic practices only to rework them, turning their meanings and intentions upside down, and sarcastically concluding that the only valid way for Iberoamerican art to win a place for itself in the international arena is for it to be significantly cheaper.

Carlos Ordás, 2005

Daros Ausstellungen
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